From Souk to Spoon: A visual identity for a Marrakech Eatery

The Stray Cat is a traditional Moroccan restaurant located in the heart of Marrakesh, designed for young travelers eager to experience authentic local flavors without breaking the bank.

This project was born from a trip to Marrakesh and the inspiration it sparked: the city’s vibrant colors, the lively atmosphere of its streets, and most of all, the constant presence of stray cats roaming freely through alleys, markets, and rooftops. The name Stray Cat is a tribute to them—and to the spirit they share with the restaurant’s target audience: independent, curious, and always on the move.

PROJECT TYPE:
Passion project
KEYWORDS:
Authenticity, Vibrance,
Expressive, Bold

The visual identity captures this essence through a vivid color palette and a friendly tone, creating a welcoming, informal space where guests can enjoy genuine Moroccan cuisine in a fresh, accessible setting.